Shark Fin Promotion Backfires - Friday July 23rd, 2010

Citibank's Hong Kong branch has gotten itself into a stew over fish soup - specifically, shark's fin soup after trying to run a special promotion offering Citibank credit card holders 15 percent off a ''shark's fin and garoupa'' dinner at Maxim's Chinese Cuisine outlets. "An ample quantity of shark's fin is given," a July 11 newspaper ad assured readers.

The promotion drew swift condemnation, with a lively discussion group created on Facebook and an e-mail campaign aimed at Citibank's marketing manager.

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